Social Media can be a beast or a wonderful tool. It depends on how you use it and also on how others use it. The biggest complaint I have about social media is how spammy some people come across, and I certainly don’t want to be one or really be friends with any of those spammy people. I know a few people who have decided to embark on the direct selling journey – and most of those who I’m good friends with actually do just fine and don’t overdo the social media sales. In fact, it is people I barely know or don’t even know at all, who I find spammy on social media.
I was provided a complimentary copy of the Social Media for Direct Selling Representatives paperback book and the audio version for my honest review.
I’m sharing this brilliant book with you today because whether you’re in direct sales or are another form of entrepreneur, the tips and guidelines discussed in this book are valuable. They can apply to anyone on social media, whether business owners, bloggers, affiliate marketers, or anyone else sharing something to drive a conversion. Social Media for Direct Selling Representatives takes on each type of social media platform and discusses the ins and outs of everything you can do. If you’re brand new to social media, the details are very helpful to get started. If you already know your way around Social Media pretty well, you’ll still likely learn something new. I did. I also really loved how Karen Clark compares each social media platform to something in real life – a networking meeting for LinkedIn for example. I enjoyed how the social media platforms were described and how the author explained that the style and general feel for each is very different.
The guidelines and processes that are suggested in the book are great, and when applied, will keep the platforms from seeming too sales-y and instead be more friendly and conversational. Social Media is that – social. Everyone needs to remember that we log in to share, connect, and enjoy our time. Whether we are business owners or consumers, we want the social space to be friendly and not a giant advertisement. That’s why the tips shared in this book are wonderful – Karen Clark reminds us to bring value and post things that engage and interest people and only sparingly post specific product sales info.
I listened to the audio and I found Karen’s voice to be conversational and pleasant to listen to. I enjoyed learning from her and felt like I was attending a conference. I also liked that the book website includes additional resources to those who have purchased the book, to continue providing support to her readers.
Tailored specifically to those in direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. With 18 years’ experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.
Lucky for you, I can give away a copy of this book to one lovely winner. Open Internationally 🙂
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About the Author:
An innovator in using social media for direct sales, Karen Clark has been training on smart and effective Internet Marketing strategies since 1998. Combining traditional party plan marketing with online relationship building, after 12 years as a field representative, leader and executive, Karen is a now a sought-after expert in the direct sales and social media marketing. Since 2009 she has been working with companies to promote ethical and effective online marketing strategies for using social media to connect with people, not collect people.