Blogging is a wonderful journey. Not only is it a creative outlet and a way to connect with some other amazing people from around the world, but it is also a profitable side hustle as well.
You know by now that I like to set goals and you’ve seen my Gratitude and Goals posts. I find those a great way to check in with myself on a regular basis. I have realized I did not meet my 2017 blogging goals, and so I need to review and reassess those goals for the coming year, as well as plan to continue my efforts. My major life changes have occurred, and things are starting to normalize, so perhaps I will be in a better place to focus my efforts and energy on these goals.
How to Set Goals
But first, let’s talk about setting goals. We’ve all heard about S.M.A.R.T. goals, and you may have set some already. But in case you haven’t let’s do a quick breakdown.
What is a S.M.A.R.T. goal?
>> Read more details on SMART goals and how to set them, plus download my goal setting worksheet here!
Blogging Goal #1: Increase Blogging Income
I averaged about $500 a month in income from the blog both in 2016 and 2017 when all was said and done. Some months were dry spells, and others were quite busy. My focus needs to be on earning with my blog and social media influencer status, first and foremost. Because that makes all this time spent worth it.
Goal: Double my average blogging income to be earning an average of $1,000+ from this blog. I would like this to be true by the end of 2018. So to make measurable steps in the first 90 days, I need to start earning an average of $800 per month at the end of the first quarter.
Here are the actions that will help me meet my goal:
- Continue to focus on sponsored posts (both blog and social media). I have recently increased my rates and have been more selective on projects.
- Apply for campaign opportunities and continue to tweak my pitches.
- No unpaid brand posts. Attempt to turn unpaid brand pitches into paid campaigns with various packages both blog and social.
- Focus on implementing affiliate marketing strategy that I have learned.
- Create another product to sell (I currently have two).
Blogging Goal #2: Grow my Email List
I currently have about 450 members on my list, which is wonderful. Switching to ConvertKit a the beginning of 2017 has helped me grow and given me tools to create landing pages for some of my best content upgrades from before the switch, and create new ones. I now have 7 content upgrades or opt-ins I believe.
Growing my email list is another great way to increase my blog income – both with products of my own as well as affiliate products I am promoting. I have freebies/opt-ins/content upgrades that have a series of emails to introduce my two products. I also have one content upgrade leading to an email series showcasing one of my affiliate products.
Goal: Grow my list to 700+ readers by June.
Ideas to help me accomplish this goal:
- Add a few more content upgrades to posts (I have two new recent ones that are just launching)
- Plan a challenge
- Come up with an email schedule!
- Promote my opt-in posts more heavily
- Apply affiliate marketing strategy to emails
Blogging Goal #3: Grow my Instagram
Instagram is a fantastic platform for microblogging and a huge opportunity to be an influencer and monetize. I have worked very hard this year to grow my account to 5,000+ followers, and my goal is to keep going. It is a wonderful platform for sponsored posts, and since industry average is $10 per $1K followers, it is a huge opportunity to earn an income.
Goal: Grow to 10K readers by the end of 2018. 90-day goal: Grow to 7K+ readers.
- Mom tribe follow loops have been a great way to get your account seen by more women and other moms. This is one way to grow rather quickly.
- Focus on an Instagram challenge to grow more readers in my specific target audience: working moms of young kids/toddler moms/preschooler moms. Find and interact with these accounts.
- Change up my hashtags and continue to find appropriate hashtags to use.
- Continue to promote Instagram sponsored post options to brands and brand reps.
Blogging Goal #4: Increase Pageviews
Some people say pageviews are not important. But I disagree. Not only do many brands want to see beautiful, large numbers, so do ad companies, and really it makes us feel good when others are reading our words, right?
I am starting off the year at around 10,000 monthly pageviews. My goal is to double this by mid-year. This, unfortunately, is the same goal as last year. My pageviews started to take off, and then went down again. So I need to work on increasing again.
Goal: by June, I want to see 20,000 average monthly pageviews. In the first 90 days, I want to be up at 15,000 average monthly pageviews.
Here are things that can be done to reach this goal.
- Write more quality posts that resonate with my readers and gets shared. Focus on working mom topics, including lots of helpful tips and some worksheets.
- Create an editorial calendar, a specific one with plans and dates!
- Start focusing on keyword planning and more SEO. I took an SEO course last year but it went over my head, so I need to focus on the more straightforward aspects of it for initial wins to keep motivated.
Blogging Goal #5: Complete e-Courses
I purchased a lot of blogging courses in 2016. My goal is to continue to work my way through them.
Elite Blog Academy started in February, and I quickly realized what a beast it is. I kind of lost my steam with it, and all other courses. I need to find that steam again and keep going. I also joined a mastermind group called Pro Mom Bloggers Tribe, and it has been excellent. Not only are there courses, but there is also continual support, learning, tips, and one-on-one help.
Goal: Finish Elite Blog Academy. Then work through one other blogging course/ebook/tool I purchased each month for the rest of the year.
- Finish Elite Blog Academy in the next 90 days.
- Implement what I learn right away!
Let’s Rock these Goals!
I’ll admit I will be quite disappointed if my goals end up being unattainable for me. They are attainable for bloggers in general, so why not me, right? With the help of my blogging tribe and accountability, I should be able to adjust as needed and hopefully, continue to refine and add actionable steps to get at these goals.
What are your blogging goals? Let’s help each other out!